About Merlin Cloud
We help businesses grow and measure their store performance through AI-supported camera tracking and interactive engaging displays.
Our mission is to lead the transformation of store experiential systems by using data-first approach to optimise budgets and increase user engagement.
In the beginning
Our initially founded company, &Element launched as a software consultancy in 2015 building large scale interactive websites and apps. Over 235 project completed to date.
After a few years we were focusing almost entirely on retail. Working with clients to understand how their stores operate alongside improving their customer experience and profits.
Merlin Cloud now
We provide comprehensive insights into store performance and tools to enhance the customer experience, which on average increases store profitability by 23% and delivers a 5x ROI.
Through Merlin Cloud we combine forces with our partners and suppliers to offer a cost-effective and rapid solution to retail brands global and small.
The future of Merlin Cloud
In the future we hope to expand our team and our reach to more versatile industries and provide solutions for all types of businesses. We hope to be a leading power in AI-supported business solutions and build a platform that will be utilised all over the world.
As we look to the future, Merlin Cloud aims to push the boundaries of retail innovation even further. With advances in AI, machine learning, and data analytics, we are developing next-generation solutions that will redefine how businesses interact with their customers. Our vision is to make every retail space smarter and more responsive, offering predictive insights that not only respond to customer behaviours, but also anticipate them.
Our core principles
Visualise
Our visualisation tool provides a real-time, top-down view of your store, helping you understand customer flow and optimise layout for better performance. Easily track foot traffic and make informed decisions on store design.
Learn
Our tracking system captures every customer interaction, from product engagement to purchases, providing deep insights into what works and where opportunities are lost. Use this data to refine customer experience and increase sales.
Grow
Adjust store layout, marketing material and products to work with the data. Kiosks and digital signage can also deliver targeted marketing and enhance customer experiences.
Our founders
Luke Brown
CEO & Co-founder
Joe Methven
CTO & Co-founder
Get in touch
Send us and email or book a consultation to explore your business needs. Learn how Merlin Cloud can help you understand customer data.
Frequently asked questions
We have a friendly team of account managers who would love to answer any questions you have along with a complete knowledge base.
What is Merlin Cloud?
Merlin Cloud is an AI-powered platform that helps retail businesses optimise their store performance through advanced camera tracking and interactive displays. By providing real-time insights, we help businesses improve customer engagement and increase profitability.
How does Merlin Cloud increase store profitability?
Our platform uses AI and machine learning to analyse customer behaviour, helping retailers make data-driven decisions. This enables stores to optimise their layouts, improve customer experiences, and increase profits. On average, Merlin Cloud boosts store profitability by 23% and delivers a 5x return on investment (ROI).
Is Merlin Cloud suitable for small businesses?
Absolutely. Merlin Cloud is designed to be scalable and flexible, making it a valuable tool for both small and large retail brands. We offer cost-effective solutions tailored to the specific needs of each business, ensuring that retailers of all sizes can benefit from our technology.
What kind of data does Merlin Cloud provide?
Merlin Cloud delivers a wide range of insights, including customer foot traffic, dwell times, engagement with store displays, and conversion rates. This data helps retailers understand how customers interact with their stores, allowing for continuous optimisation of both layout and product placement.
What technologies does Merlin Cloud integrate with?
Merlin Cloud is built to integrate with a variety of cutting-edge technologies such as AI, augmented reality (AR), and the Internet of Things (IoT). This allows us to provide highly personalised and responsive in-store experiences, adapting to the needs of modern retail environments.
