Integrate Smart Kiosks with in-store analytics.
Capture and analyse customer interactions directly at the point of engagement, deploy successful campaigns with Merlin Cloud’s Kiosk Solutions.
Summary
What are interactive Kiosks?
Interactive kiosks are digital touch points, equipped with touchscreen displays, that allow customers to engage with content and services in a self-directed, interactive way. They are commonly used in retail, hospitality, transportation, and other customer-facing industries to provide information, facilitate transactions, and enhance the user experience. By allowing customers to explore products, view promotional content, complete transactions, or find information independently, interactive kiosks help businesses streamline service, improve engagement, and capture valuable data on customer interactions.
Engage
Interactive Displays
Engaging customers is one of the most important aspects of successful retail experience. Merlin Cloud’s devices lets you deliver targeted promotions and product information directly to the consumer. Content such as promotional videos, self-service options and interactive displays were never easier to implement and manage.
The format of the promotion can be customised based on marketing goals, seasonal campaigns or special occasions helping your business drive engagement.
Tailor for demographics
Offline Support and Language Capabilities
Our system operates with full offline capabilities. This means that even if the device loses the connectivity it will continue showcasing content and track customer behaviour. The data will simply sync once connectivity is restored.
The kiosks also support unlimited languages adapting to customers bases or regional needs. You can set a default language for each location or let your customers choose from a menu. The kiosks will be ready for local demographics or customer language preferences.
Update
Integrated Campaign Management (CMS)
The kiosks are managed through Merlin Cloud’s Campaign CMS, where you can create, customise and deploy campaigns to specific kiosks and locations.
You can set up multiple campaigns across different locations with the devices display tailored to the audience in each store. The content can include images, videos, text and interactive elements all stored and deployed from one CMS.
Analyse
Engagement Tracking and Analytics
Our AI-supported solutions track customer interactions allowing businesses to monitor engagement metrics, conversion rates and overall usage patterns. Conversion metrics can be customised based on specific interactions such as completing a form, scanning a QR code or accessing detailed product information.
The system also provides insights into bounce rates helping you understand which content resonates most.
Integrate
Campaign and Experience Linking
Our kiosk are fully integrated with all of our other solutions. This means the customer can seamlessly transition from kiosk to other mobile campaign experiences for example via a QR Code.
We collect data from the moment the customer enters the store to the end of their connected journey. This means all the important interaction insights are stored, analysed and visualised in one system.
Frequently asked questions
We have a friendly team of account managers who would love to answer any questions you have along with a complete knowledge base.
What types of businesses benefit most from Merlin Cloud’s Kiosk Solution?
Merlin Cloud’s Kiosk Solution is ideal for retail stores, shopping centers, restaurants, hotels, and other customer-facing businesses that want to engage visitors and gain insights on in-store interactions.
How does the kiosk integrate with existing in-store systems?
The kiosk integrates seamlessly with Mobile Device Management (MDM) systems, enabling single-step device enrolment, configuration, and policy management. This integration helps streamline deployment and ongoing maintenance.
Is the data collected by the kiosks GDPR-compliant?
Yes, all data collected complies with GDPR regulations. No personally identifiable information is stored, and all interactions are anonymised and securely stored with strict access controls.
What can I customise on the kiosk displays?
You can customise promotions, product information, videos, and interactive content. Campaigns can be adjusted based on marketing goals, seasonal needs, or specific store locations, making it easy to tailor the experience for each customer base.
How does the offline support work for the kiosks?
The kiosks continue to function even without an internet connection, showcasing content and tracking customer behaviour. Once connectivity is restored, all data syncs automatically with Merlin Cloud’s analytics platform.
Can I manage multiple kiosks from one location?
Yes, using Merlin Cloud’s Campaign CMS, you can manage multiple kiosks across various locations, creating and deploying campaigns specific to each store's audience.
What types of analytics can the kiosks provide?
The kiosks track customer interactions, conversion rates, bounce rates, and engagement metrics, allowing you to understand customer behaviour and optimise campaigns based on real-time data.
Can the kiosks support multiple languages?
Absolutely, our kiosks have unlimited language capabilities. Each location can have a default language, or customers can select their preferred language from a menu, ensuring an inclusive experience.
How does the kiosk integrate with other Merlin Cloud solutions?
The kiosk is fully integrated with Merlin Cloud’s ecosystem, enabling seamless transitions to mobile experiences through QR codes and other links. This allows you to collect and analyse customer data across all touch points.
What kind of customer support is available for kiosk deployment and maintenance?
Merlin Cloud offers comprehensive support, from setup to troubleshooting. Our team provides assistance with deployment, monitoring, diagnostics, and ensuring the kiosks remain fully functional in-store.
