Blog
Learn about the exciting news from the AI world and the benefits data aggregation can bring to your company. Don't miss out on Merlin Cloud's innovations.

Maximising ROI: Smart QR Codes Are Revolutionising Retail
Discover how Smart QR Codes are transforming retail analytics by bridging the gap between marketing efforts and customer actions. Boost your campaign attribution accuracy, improve conversion rates, and maximise ROI with advanced AI-powered insights from Merlin Cloud.

Digital Transformation in Retail: How AI and Computer Vision are shaping the In-Store Experience
Explore how these cutting-edge technologies are shaping the future of in-store experiences, offering retailers unprecedented opportunities to connect with their customers and optimise every aspect of their business.

Camera Tracking: A Key Tool for Post-Pandemic Retail Operations
The COVID-19 pandemic has reshaped retail, pushing businesses to prioritize health compliance, customer safety, and operational efficiency like never before. In this evolving landscape, camera tracking technology has emerged as a vital tool, offering real-time data that supports everything from maintaining safety protocols to optimizing staffing and resource allocation. As retailers navigate the post-pandemic world, the integration of camera tracking is proving essential for creating safer, more efficient, and customer-focused environments, ultimately driving long-term success and customer loyalty. Discover how this technology is transforming the retail experience.

Understanding the Impact of Footfall Tracking: Why Retailers Need to Embrace Data-Driven Decisions
Retailers are increasingly turning to sophisticated technologies to gain a competitive edge, and footfall tracking has emerged as a powerful tool in this quest for insight. But what exactly is footfall tracking, and why should retailers prioritise it?