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Learn about the exciting news from the AI world and the benefits data aggregation can bring to your company. Don't miss out on Merlin Cloud's innovations.

The Hidden Friction Customers Never Complain About
Not all customer frustration leads to complaints. Many of the most damaging friction points go unnoticed because shoppers simply adapt or leave. This article explores the subtle issues retailers often miss, why customers rarely speak up, and how small observations can lead to meaningful improvements.

What Retailers Learned This Year by Watching, Not Guessing
As the year comes to a close, many of the most valuable retail insights did not come from dashboards or forecasts, but from simply watching what happened on the shop floor. This article reflects on what retailers learned by observing real behaviour, making small adjustments, and letting experience guide decisions.

Retail Has Plenty of Data, So Why Isn’t Anything Changing?
Retail has more data than ever, from footfall and dwell time to dashboards and reports. Yet many store experiences remain unchanged. This article explores why insight so often fails to turn into action and how small, practical experiments can help retailers move from measurement to meaningful improvement.

Why Test and Learn Should Be the Golden Rule for Stores in 2026
Retail is changing fast, and the stores that thrive are the ones that experiment. Instead of relying on guesswork, a test and learn approach helps retailers understand what actually works on the shop floor. From product placement to queue management, small experiments can lead to big improvements, and tools like Merlin Cloud make it easier to learn and adapt in real time.

How Technology Disappears When It Works Well
Great technology does not try to impress you, it simply makes life easier. From calm hotel lobbies to smooth retail checkouts, the most memorable spaces are often those where the tech works quietly in the background. This blog explores why invisible technology creates effortless experiences and how Merlin Cloud supports that comfort behind the scenes.

The Psychology of Experience Design: Why Smart Spaces Make People Stay Longer and Feel Better
The best spaces don’t shout, they simply feel right. From hotel lobbies to office lounges, smart design quietly shapes how we move, think, and feel. Drawing from environmental psychology, this piece explores how the science of space helps people stay longer, feel calmer, and connect more deeply with the world around them.