Blog

Interactive kiosks often act as black boxes in the customer journey. This article explores how linking physical proximity data with digital interaction metrics creates full-funnel visibility, helping retailers identify drop-off points, optimise campaigns, and turn engagement into measurable revenue. It also reflects why Merlin Cloud’s inclusion in the Startups 100 for 2026 signals a broader shift toward infrastructure-led retail intelligence.

Retail media networks are turning stores from cost centres into revenue engines. This article explores why most digital signage fails, how data-backed campaigns unlock real ROI, and how retailers can monetise in-store attention with confidence.

Managing dozens of retail locations no longer requires constant travel or blind decision-making. This article explores how virtual store walks and remote store control give leaders real-time visibility, actionable insight, and the ability to improve performance across every location from one screen.

Physical spaces continue to outperform digital experiences when they are managed well. This article explores why many environments fail quietly, how behaviour and flow shape performance across industries, and what it takes to run physical spaces properly.

Not all customer frustration leads to complaints. Many of the most damaging friction points go unnoticed because shoppers simply adapt or leave. This article explores the subtle issues retailers often miss, why customers rarely speak up, and how small observations can lead to meaningful improvements.

As the year comes to a close, many of the most valuable retail insights did not come from dashboards or forecasts, but from simply watching what happened on the shop floor. This article reflects on what retailers learned by observing real behaviour, making small adjustments, and letting experience guide decisions.

Retail has more data than ever, from footfall and dwell time to dashboards and reports. Yet many store experiences remain unchanged. This article explores why insight so often fails to turn into action and how small, practical experiments can help retailers move from measurement to meaningful improvement.

Retail is changing fast, and the stores that thrive are the ones that experiment. Instead of relying on guesswork, a test and learn approach helps retailers understand what actually works on the shop floor. From product placement to queue management, small experiments can lead to big improvements, and tools like Merlin Cloud make it easier to learn and adapt in real time.