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Retailers often track footfall — but do they know what it means? Why does high traffic in high street stores don't convert into high sales?  This is why conversion strategies play an important role. With the right tools and data, today’s retailers can transform passive visitors into active buyers by understanding how traffic flows, where shoppers engage, and why they convert or don’t.

In this blog, we’ll show how combining footfall counters, retail analytics, and smart technology leads to better conversion rates and stronger in-store performance.

See what we’re seeing. Merlin Cloud shares the latest trends in UK retail, hospitality, and public venues - from dwell times to predictive operations.

We’re Merlin Cloud. Our UK-based platform predicts footfall trends, staffing needs, and campaign timing using AI-powered analytics. Forecast your business smarter.

Unlock powerful insights with Merlin Cloud’s UK-based retail analytics software. Track footfall, optimise customer flow, and boost conversions with real-time AI tools.

Reduce retail wait times, improve customer satisfaction, and optimise staff allocation with AI-powered queue management from Merlin Cloud. Learn more today!

Discover how Smart QR Codes are transforming retail analytics by bridging the gap between marketing efforts and customer actions. Boost your campaign attribution accuracy, improve conversion rates, and maximise ROI with advanced AI-powered insights from Merlin Cloud.

Explore how smart store displays enhance both security and customer experience. Learn why digital signage is becoming essential for modern retail.

Discover how digital signage improves business operations with real-time updates, personalised messaging, actionable customer data, cost efficiency and more.