Reach out to us!
Start your AI journey today and let us help you understand your business better. Send us an email or book a meeting with one click!
Reach out to us!
Start your AI journey today and let us help you understand your business better. Send us an email or book a meeting with one click!
Summary
In modern retail, every square meter counts. Yet most stores still rely on assumptions to design layouts, place signage, or optimise staff.
Merlin Cloud’s Heatmaps solution changes that - giving you a live, visual understanding of how shoppers move, pause, and engage inside your space.
Modern Retail
Backed by deep-learning cameras and real-time analytics, it transforms your store into a responsive, data-powered environment.
Whether you’re looking to improve product placement, reduce blind spots, or improve shopper experience, Heatmaps give you the insights you need - clearly, instantly, and at scale.
Smart View
Footfall numbers are useful - but they don’t tell the full story. Heatmaps show you where shoppers actually go once they walk in. By tracking movement patterns and dwell times, you can identify high-traffic zones, ignored areas, and bottlenecks that hurt flow and conversion.
Data Insights
Which displays are drawing attention?
Are shoppers spending time in the areas you expect?
Where are you losing potential sales?
Optimisation
If a featured product isn’t converting, you’ll know whether the problem is poor visibility or lack of foot traffic. If certain areas consistently underperform, you can test new layouts - and measure the results instantly.
The platform doesn't just show you what happened. It helps you understand why - and what to do next.
Platform
Heatmaps are fully integrated into the Merlin Cloud platform. That means no standalone systems, no complex integrations, and no waiting on monthly reports. Data from cloud-based cameras is processed securely and anonymously, then surfaced in your dashboard alongside other key metrics like occupancy measurement, POS analytics, and shopper engagement.
We have a friendly team of account managers who would love to answer any questions you have along with a complete knowledge base.
Heatmaps visually represent where shoppers move and dwell inside your store, using data from integrated cameras and AI tracking to highlight high- and low-traffic areas.
By showing where customers naturally go - or don’t - heatmaps help optimise product placement, signage, and aisle flow for better store performance and higher conversions.
Yes, all heatmaps are generated in real time from deep-learning devices, giving you up-to-the-minute visibility into shopper behavior.
Absolutely. The solution supports multi-location rollouts with side-by-side comparisons, perfect for mixed use retail or international campaigns.
No. All tracking is anonymous and GDPR-compliant, using AI cameras to analyde patterns - not personal identities.
By revealing dwell times and engagement zones, heatmaps show which products get noticed, helping optimise visual merchandising and promotional placement.
You can use Merlin Cloud’s cloud-based cameras or bring your own hardware, as long as it meets our integration standards.
Yes. Heatmaps show traffic trends by time of day and area, helping optimize staff scheduling based on real shopper demand.
Yes. Heatmaps are just one feature within the full Merlin Cloud retail analytics platform, which includes tools for occupancy counting, people tracking, campaign management, and more.
