Footfall and Occupancy Camera Tracking

By analysing foot traffic patterns, retailers can optimise staff scheduling, ensuring adequate staffing during peak hours and reducing labor costs during slow periods.

This ensures that customer service levels are maintained without unnecessary expenditure on labor.

For stores that offer appointments or reservations (such as in-store consultations or services), occupancy tracking can ensure timely service by accurately predicting and managing customer flow.

Understanding which areas of the store attract the most traffic allows retailers to strategically place high-margin products in these locations, optimising sales. Additionally, less visited areas can be reconfigured to make them more attractive or accessible.


Heat maps and foot traffic data help retailers design store layouts that are intuitive and easy to navigate. Popular items can be placed in easily accessible locations, while less trafficked areas can be redesigned to draw more interest.

Real-time monitoring of checkout lines can alert staff to open additional registers when needed, reducing wait times and improving customer satisfaction.


Staff can also be alerted to areas where customers may need assistance, enabling proactive customer service. For example, if a customer spends a long time in a specific section, staff can approach to offer help or provide additional information.

If the data shows high foot traffic in store sections on weekends, retailers can schedule special promotions or events during those times to maximise engagement and sales. 



Additionally, real-time data can trigger digital signage to display specific ads or offers based on current store occupancy and customer behaviour, making marketing efforts more dynamic and responsive.

By monitoring customer movements and behavior patterns, the system can identify suspicious activities that may indicate potential theft. Unusual patterns, such as loitering in specific areas or repeated visits without purchases, can trigger alerts for store security staff to investigate further.


In case of emergencies, such as evacuations or security incidents, the system can provide real-time data on the number and location of people in the store, enabling a more effective and coordinated response.