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Start your AI journey today and let us help you understand your business better. Send us an email or book a meeting with one click!
Reach out to us!
Start your AI journey today and let us help you understand your business better. Send us an email or book a meeting with one click!
Use advanced AI camera tracking to analyse trends in your customer behaviour and footfall.
Summary
Your customers are constantly telling you what’s working in your store - not with their words, but with their footsteps. Merlin Cloud’s Footfall Tracking solution uses deep-learning retail cameras and real-time data to turn every movement into actionable insight.
From entrance counts to zone-level traffic analysis, we help you understand the full offline customer journey so you can improve store performance, increase conversions, and reduce operational waste.
Operations
Understanding how many people enter your store is just the beginning. With Merlin Cloud, you get a clear picture of how shopper journeys unfold - from street to store, and from entrance to exit. Our cloud-based cameras accurately capture foot traffic across every doorway, aisle, and high-impact zone, giving you live insights into when your store is busiest, where attention drops off, and how shoppers behave throughout the day.
Planning
Footfall data feeds directly into our retail analytics platform, helping you make smarter decisions about staffing, store layout, and visual merchandising.
Identify patterns by time of day, day of week, or campaign period. Pinpoint when to increase team coverage or when you’re overspending on labor.
Scale with time
Whether you're tracking ten stores or a thousand, Merlin Cloud scales effortlessly with your operations. Our SaaS retail services work across all store formats - including pop-ups, showrooms, and mixed-use retail spaces - with cloud-based dashboards that let you monitor every location in one place
Each footstep becomes a data point, giving you unmatched visibility into your store performance metrics - no spreadsheets, no guesswork.
Analytics
Most retail platforms count people. Merlin Cloud predicts outcomes. With built-in predictive analytics, you can forecast traffic trends, plan staffing needs, and align promotional activity to periods of high demand.
Use live alerts to monitor unexpected spikes or dips. Compare store walk patterns, measure occupancy levels, and optimise staffing to reduce costs while improving service.
Security
By monitoring customer movements and behavior patterns, the system can identify suspicious activities that may indicate potential theft. Unusual patterns, such as loitering in specific areas or repeated visits without purchases, can trigger alerts for store security staff to investigate further.
In case of emergencies, such as evacuations or security incidents, the system can provide real-time data on the number and location of people in the store, enabling a more effective and coordinated response.
We have a friendly team of account managers who would love to answer any questions you have along with a complete knowledge base.
What is a footfall occupancy camera tracking system?
An occupancy camera tracking system uses advanced cameras and software to monitor and analyse the number of people within a retail space, providing data on customer count, movement patterns, and dwell times.
How does occupancy camera tracking work?
The system utilises cameras equipped with AI and machine learning algorithms to detect and track individuals in real-time. It differentiates between customers, staff, and other objects, ensuring accurate data collection.
What types of data can occupancy camera tracking systems provide?
By monitoring queue lengths and foot traffic, retailers can optimise staff allocation, reduce wait times, and ensure a smooth shopping experience. Heat maps can also help improve store layout for better navigation.
How can occupancy camera tracking improve customer experience?
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Are occupancy camera tracking systems compliant with privacy regulations?
Yes, these systems can be designed to comply with privacy regulations. They often use anonymised data, ensuring that individual identities are not recorded or stored.
How can this system help with marketing strategies?
Retailers can analyse foot traffic and dwell time data to deploy targeted promotions and marketing campaigns. Real-time data can also be used to adjust digital signage and in-store advertisements dynamically.
What are the installation requirements for an occupancy camera tracking system?
We easily set up cameras at strategic locations, integrating the system with existing IT infrastructure, and ensuring proper calibration for accurate data collection.
Can occupancy camera tracking systems integrate with other retail systems?
Yes, these systems can be integrated our custom software that connects to the cameras and helps you gain insights and analyse customer data.
What are the cost implications of implementing an occupancy camera tracking system?
Costs can vary based on the size of the store, the number of cameras needed, and the complexity of the system. However, the investment can lead to significant returns through improved efficiency, customer experience, and sales. Contact us to learn about or pricing, or take a look at our program guides to see the subscription prices.
How accurate are occupancy camera tracking systems?
Modern occupancy camera tracking systems are highly accurate, especially when using advanced AI and machine learning algorithms. Accuracy can be further enhanced with proper installation, calibration, and regular maintenance.
