QR Code Smart Links
Track trends and metrics, set up automatic payments and interactive marketing campaigns through Merlin Cloud’s smart links
Summary
What are QR code smart links?
Merlin Cloud offers smart links embedded in QR codes, that can be easily scanned in retail stores, restaurants and other commercial spaces. When scanned with a smartphone or other device they can re-direct the user to specific online content, marketing promotion or a digital payment system.They offer detailed digital footprint tracking that includes location, device, time and activity traffic to provide important insights for your business. This allows you to track customer trends and metrics to help you more informed decisions.
Customise
Dynamic Linking
A smart link can direct your customer to different URLs based on the device they are using, location the code was scanned in, or time of day.
This means you can customise your promotion depending on user parameters and change it without the need to create a new QR code. They can also trigger automatic actions like sending an email, downloading a file or re-directing to a payment link.
Track
Marketing Integration
Our smart links record customer data tailored to your business needs. They can track the number of times a QR code was scanned, where it was scanned, the device used or the time spent interactive with a link. Those insights can help you make more data driven decisions and improve marketing campaigns.
The QR code smart links also offer a more interactive and engaging experience for users, leading to higher engagement rates and better user satisfaction.
Optimise
Digital Fingerprinting
Our smart links use digital fingerprinting technology that allows our system to track user’s browsers and the device they use to access the link. That allows you to track and identify internet user and optimise content for each client.
Gain insights into the technology preferences and behaviours of different audience segments, informing marketing strategies and content development. Monitor changes in device and browser usage over time to stay updated with industry trends and evolving user preferences.
ROI
Increased Engagement
Reports had shown that smart links can achieve up to a 34% higher click-through rate (CTR) compared to standard links. Additionally 72% of marketers using smart links reported better insights into customer behaviour and preferences, allowing for more effective campaign optimisation and personalised marketing efforts.
Advertisers using smart links experienced a 30% higher return on investment (ROI) due to improved targeting, tracking, and conversion capabilities.
Frequently asked questions
We have a friendly team of account managers who would love to answer any questions you have along with a complete knowledge base.
What are smart QR codes and smart links?
Smart QR codes and smart links are advanced versions of traditional QR codes and links. They offer improved functionality such as dynamic redirection, detailed tracking, and personalised content delivery. Unlike static QR codes that link to a fixed URL, smart QR codes can redirect users to different destinations based on various factors like user behavior, location, and time.
How do smart QR codes work?
Smart QR codes function by embedding a short URL or unique identifier within the QR code. When scanned, the code directs the user to a server that determines the appropriate action based on predefined rules. This could include redirecting to different URLs, displaying specific content, or performing automated actions. The rules can be based on factors like the number of times the code has been scanned, the geographical location of the user, or the device being used.
What are the benefits of using smart QR codes and smart links?
By offering personalised and relevant content, smart QR codes and links increase user engagement. Dynamic content and real-time updates make marketing campaigns more flexible and responsive. These tools provide comprehensive data on user interactions, helping businesses understand customer behaviour and optimise strategies. The destination URL or action can be updated without reprinting the QR code, saving time and resources. Deliver content tailored to individual users based on their preferences and behaviour.
Can smart QR codes be customised for branding?
Yes, smart QR codes can be fully customised to align with your branding. This includes adding your company logo, using brand colours, and incorporating design elements that make the QR code more visually appealing and recognisable. Customisation enhances brand consistency and can increase the likelihood of users scanning the code.
How can smart links improve my marketing campaigns?
Smart link QR codes can direct users to personalised landing pages or content based on their profile or behaviour. Detailed analytics on how users interact with the links, allowing for real-time adjustments and optimisation. You can also easily test different marketing messages or landing pages to see which performs better. Personalised and relevant content often leads to higher conversion rates.
What kind of data can be collected from smart QR codes and smart links?
You can track how many times the code or link has been interacted with, determine where the interactions are taking place geographically and identify the types of devices (e.g., smartphones, tablets) being used. Smart links allow you to understand when the interactions are happening, which can inform timing for future campaigns.
Are smart QR codes secure?
Yes, smart QR codes can incorporate various security features to ensure safe usage. Encryption is used to protect the data transmitted between the QR code scan and the server. Secure redirection ensured the user are directed to a safe and verified URL. You can also restrict who can scan the QR code and access the information.
How can smart QR codes enhance customer engagement?
Smart QR codes enhance engagement by providing engaging multimedia content such as videos, interactive forms, and augmented reality experiences. You can deliver tailored promotions and discounts based on user preferences and behaviour. It also allows for quick and easy access to information, product details, or services without the need for extensive navigation. Smart Links also make it simple for customers to provide feedback or participate in surveys directly through the QR code.
Can smart QR codes and smart links be updated after they are created?
Yes, one of the major advantages of smart QR codes and smart links is their ability to be updated dynamically. The destination URL or action associated with the QR code or link can be changed at any time without the need to reprint the code. This flexibility allows businesses to keep their content current and relevant.
What are some common use cases for smart QR codes and smart links?
QR codes and smart links can direct customers to special offers, product information, or exclusive discounts. They can simplify the process of signing up for events, checking schedules, or accessing event details as well as share contact information quickly and efficiently through a scan. In retail they can provide detailed product descriptions, user manuals, and reviews and facilitate secure transactions without physical contact. Make it easy for customers to leave reviews or fill out surveys. Drive traffic to social media profiles, encourage follows, and increase engagement. Link to online resources, tutorials, and virtual events. In bigger commercial spaces they can help users navigate through large venues like malls, airports, and museums.
