A multinational company in the health-conscious sector needed to promote its cigarette alternative brand across a global market.
Merlin Cloud's dashboard technology centralised communication, approvals and analytics, cutting campaign deployment from three months to a single week.
Project impact
Languages campaigns were deployed in, localised per market.
Countries covered by a single approval workflow.
Deployment time, down from three months.
Approach
Tailored dashboard technology centralised communication, data management and marketing approvals across the global network, with interactive kiosks deployed in selected markets to showcase new product launches.
Marketing and legal teams collaborate in real time regardless of location, which speeds up approval and deployment.
A centralised dashboard shows campaign performance as it happens, so adjustments can be made immediately rather than at the next review.
Languages, legal requirements and cultural standards are approved per market before campaigns go live, keeping every region compliant and relevant.
Performance
The brand saw significant improvements after implementing Merlin Cloud's dashboard and interactive kiosk technologies.
Reduction in the time needed to deploy a marketing campaign.
Languages deployed across 20 countries, localised for each market.
Communication delays between international offices replaced by a single approval workflow.
Faster approvals and fewer bottlenecks produced more effective campaigns and quicker responses to market demand.
The dashboard technology has revolutionised our campaign management. We've reduced deployment time from three months to one week, streamlined global communication, and improved the efficiency of our marketing efforts.
Outcome
A centralised CMS, advanced dashboards and interactive kiosks streamlined campaign management and global communication, letting the brand meet each market's requirements while deploying campaigns in a fraction of the time.
Case Studies
