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ICKG
25%+
projected increase in office space enquiries
100+
projected admin hours saved per year per centre
30-50%
projected uplift in meeting room utilisation
Innovation Centre Knowledge Gateway needed a more engaging and practical way to connect visitors, tenants and staff within the building.
The centre already supports a growing community of businesses, meeting rooms, co-working spaces and business support services. However, the opportunity was to make these services easier to discover, access and interact with through digital touch points placed around the building.
Merlin Cloud supported a set of branded interactive experiences designed to improve engagement, simplify everyday actions and give the centre a more connected digital layer. The project demonstrates how Merlin Cloud can bring physical environments to life through experiences, devices and data.
Innovation centres are busy physical environments with many different user groups. Visitors need to understand what the centre offers. Tenants need easier access to services and business support. Staff need to manage enquiries, bookings and centre activity without relying on manual processes.
Before the interactive experiences were introduced, key services such as meeting room booking, member discovery and office space enquiries were more difficult to access in a clear and engaging way. This limited the centre’s ability to capture interest, encourage interaction and make better use of available spaces.
The challenge was to create a simple, branded and scalable digital experience that could support the centre in real time while remaining easy for visitors and tenants to use.
The project focused on three core objectives:
Improve engagement within the building by giving visitors and tenants interactive touchpoints that encourage discovery and participation.
Simplify operational workflows by making meeting room booking, member discovery and office enquiries easier to access.
Create a scalable model that could be adapted for other Oxford Innovation centres in the future.
Merlin Cloud supported a set of interactive digital experiences designed specifically for Innovation Centre Knowledge Gateway.
These included a real-time meeting room booking experience, a member directory and an office space enquiries experience. Each experience was branded for the centre and designed to work across tablets, kiosks, QR codes and web links.
The meeting room booking experience allows users to view live availability and reserve spaces from a touchscreen or personal device. This makes meeting rooms more accessible while reducing the need for staff to manually manage bookings.
The member directory helps visitors, tenants and staff discover businesses within the centre. Users can search by company, category or name, view business profiles and submit enquiries directly through the experience.
The office space enquiries experience showcases available office spaces with photos, details and instant enquiry capture. It gives the sales and marketing team a clearer way to collect leads and follow up with potential occupiers.
Together, these experiences created a connected digital layer across the building, helping the centre improve visibility, engagement and operational efficiency.
The project showed how interactive experiences can support both engagement and operations within a shared workspace environment:
For visitors, the experiences make it easier to understand what the centre offers and how to take the next step.
For tenants, the member directory creates more visibility across the community and encourages networking between businesses.
For staff, digital booking and enquiry capture can reduce manual admin while creating a more structured way to manage interest, utilisation and follow-up.
The project also showed how simple interaction points, such as QR codes and tablets, can make a physical space feel more connected without requiring a complex hardware setup.
The project created a practical and scalable framework for improving engagement inside Innovation Centre Knowledge Gateway.
The expected impact includes stronger meeting room utilisation, more office space enquiries and significant time savings for staff through reduced manual administration. By combining branded experiences with flexible deployment options, the centre can provide a more modern and accessible experience for visitors, tenants and internal teams.
The project also creates a model that can be extended across other Oxford Innovation centres, supporting a broader rollout of interactive digital experiences.
The Innovation Centre Knowledge Gateway project demonstrates how Merlin Cloud can support connected experiences within shared physical environments.
By bringing together meeting room booking, member discovery, office enquiries and engagement tools, the centre gained a more interactive way to connect people with services, spaces and opportunities.
This project reflects Merlin Cloud’s role as a platform for deploying, managing and measuring digital experiences across real-world environments.
