Philips Personal Health partnered with Merlin Cloud to create more engaging, data-driven retail experiences across its European store network.
Digital signage, interactive touchscreens and footfall analytics helped attract customers, improve product discovery and provide greater insight into in-store behaviour.
Project impact
Stores deployed across the European network, each running the same connected experience.
Countries deployed across, with content localised and approved per market.
Digital devices installed, from interactive touchscreens to footfall cameras.
Approach
In highly competitive retail environments, Philips needed to stand out alongside established brands while giving customers more reason to engage with products in store.
Touchscreens gave customers access to demonstrations, reviews, videos and detailed product information.
Digital signage created a more prominent, engaging product experience and helped stores compete with high-profile neighbouring brands.
Headcount and footfall cameras provided real-time insight into movement, dwell time and which areas of the store generated the most attention.
More than 240 devices were deployed across 160 stores, with content delivered centrally across 20 countries.
Insights
Stores equipped with advanced digital signage saw significantly more foot traffic than stores without them.
Touchscreens allowed customers to explore products in greater depth rather than relying purely on packaging or staff availability.
Footfall and headcount insight helped teams understand what was working in each store and adjust layouts accordingly.
Combining engaging digital experiences with clear behavioural data turned individual store activity into insight that could be applied across the estate.
Performance
The combination of interactive experiences and store analytics gave Philips clear, measurable performance improvements across the network.
Increase in sales over three months.
More foot traffic in stores with advanced digital signage.
Countries with digitally enabled stores.
The resulting data enabled Philips to make more informed decisions around brand placement, product placement and customer experience.
Outcome
A connected digital retail experience transformed 160 stores across 20 countries, combining interactive product discovery with customer analytics to increase footfall, improve engagement and contribute to $165k in additional sales over three months.
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