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Deploy successful marketing campaigns in any location at any time
Summary
Campaigns in physical retail often feel like a shot in the dark. You invest in design, content, and in-store placements - but can't always see what worked, where, or why. Merlin Cloud changes that. With our campaigns capability, you get full control over how digital content is delivered, tracked, and optimised across your retail footprint.
From interactive kiosks to dynamic QR codes and digital signage, every campaign is measurable, every update is centralised, and every store becomes a launchpad for conversion.
Deployment
Managing campaigns across a network of stores no longer needs to be slow, manual, or inconsistent. With Merlin Cloud, you can create campaign content, schedule launches, and push updates to every kiosk, screen, or device from one intuitive platform.
Whether you’re targeting a single store or deploying across continents, campaigns stay consistent, compliant, and locally relevant.
Multi-language content targeting
Timezone-aware scheduling
Device-level deployment with instant updates
No more USBs, local uploads, or on-site dependencies - just seamless, cloud-based control.
Analytics
Once your campaign goes live, Merlin Cloud begins tracking its impact instantly. See how many people interacted, how long they stayed, and what content performed best - all broken down by store, device, or format.
No more guesswork - just measurable, real-time results. Campaign data flows directly into your retail performance dashboard, where you can:
Compare regions side-by-side
Monitor live engagement trends
Export reports for internal teams or brand partners
A/B Testing
With live previews, version control, and A/B testing, your teams can move faster than ever. Test different content formats, split campaigns by traffic zones, and optimise based on real data - not assumptions.
When performance drops or store traffic shifts, you can adjust on the fly. From holiday promos to product launches, our platform gives you the tools to run agile, data-driven retail services at scale.
With so much attention going to online channels, many retailers underestimate the power of in-store messaging. But the physical space is where customers engage with your products face-to-face - and where digital signage, touchscreens, and mobile QR experiences can close the loop from interest to purchase.
We have a friendly team of account managers who would love to answer any questions you have along with a complete knowledge base.
What is the Campaigns solution in Merlin Cloud?
It’s a centralised system that lets retailers create, schedule, target, and measure in-store digital campaigns across kiosks, signage, and QR codes - all from one platform.
Can I schedule campaigns in advance?
Yes. The system supports calendar-based scheduling, timezone awareness, and rollout across global stores - ideal for seasonal campaigns or product launches.
How do I target specific store locations?
You can filter campaigns by store, region, country, or device group - allowing precise targeting for mixed use retailenvironments or multi-brand operations.
Does this support different languages or regions?
Absolutely. Campaigns can be localised by language, pricing, content, and brand - all managed within one dashboard.
How can I measure campaign success?
You’ll see real-time data on impressions, interactions, dwell time, and CTA events. This ties directly into footfall tracking, kiosk zone data, and POS analytics.
Can I A/B test content across stores?
Yes. You can split traffic across different creatives or formats to optimise content effectiveness and measure ROI with live results.
Is campaign version control included?
Yes. You can roll back, duplicate, or review all campaign changes with built-in versioning - keeping your team aligned and compliant.
Does it integrate with other Merlin Cloud solutions?
Fully. Campaigns work alongside heatmaps, footfall analytics, occupancy counters, and more for holistic performance tracking.
How fast can I update content?
Content is pushed instantly to connected devices via the cloud - no local intervention required, even for stores with limited technical support.
Is it secure and GDPR-compliant?
Yes. Campaign data is processed securely through a GDPR-ready, cloud-based platform with encryption and access control baked in.