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Reach out to us!
Start your AI journey today and let us help you understand your business better. Send us an email or book a meeting with one click!
Summary
Interactive kiosks are no longer just digital displays - they’re high-impact touch points that influence product discovery, decision-making, and purchase behaviour. With Kiosk Zones from Merlin Cloud, you get complete visibility into how shoppers interact with kiosks and what drives them to act.
By combining footfall analytics with real-time engagement data, Kiosk Zones show exactly how physical presence turns into digital interaction - and ultimately, sales.
Full overview
Most retailers can tell you how many people used a kiosk. But:
How many walked by without stopping?
How long did the average visitor stay?
What content drove the highest engagement?
Merlin Cloud’s Kiosk Zones give you this data in real time - blending people counting with interactive session tracking for a complete, actionable picture.
Data
How many shoppers entered a kiosk zone
How long they stayed before and during interaction
What content they explored and what triggered conversions
This makes it easy to fine-tune both your store layout and your digital signage, based on actual shopper behaviour and performance trends.
Integration
Kiosk Zones are part of the wider Merlin Cloud retail analytics platform, which means all engagement data is synced with other metrics like foot traffic, dwell time, and purchase activity. This creates a unified, intelligent view of your store - from physical customer journey to POS analysis.
AI insights
In today’s environment, attention is everything - and every second a shopper spends in front of a kiosk is a chance to build engagement or drive conversion. With Kiosk Zones, you’ll know what content holds attention, what messaging leads to action, and how shoppers behave at every point in their journey.
Smart store
It’s retail insight designed for results. And it’s already helping leading brands like Samsung, Philips, and IQOS redefine how digital tools impact in-store performance.
We have a friendly team of account managers who would love to answer any questions you have along with a complete knowledge base.
What is a kiosk zone in retail analytics?
A kiosk zone is a defined physical area around an in-store kiosk where foot traffic and engagement are tracked together to understand shopper interaction and content effectiveness.
How does Kiosk Zone tracking work?
Using deep-learning retail cameras and integrated sensors, Merlin Cloud captures foot traffic and combines it with digital interaction data from kiosks - all in real time.
What data can I see from kiosk zones?
You can track zone-level traffic, dwell time, session starts, content engagement, CTA conversions, and compare performance by location or campaign.
How does this help improve shopper engagement?
By knowing which kiosks and content drive the most interaction, you can fine-tune the experience and deliver more relevant messaging that aligns with shopper intent.
Can I manage kiosk content remotely?
Yes. With Merlin Cloud’s SaaS retail services, you can update campaigns, media, and experiences across all kiosks from one platform - no local setup needed.
Is this solution part of a larger platform?
Absolutely. Kiosk Zones are fully integrated into the Merlin Cloud ecosystem, including tools for retail layout, occupancy tracking, shop analytics, and POS system integration.
How do I know if people are using the kiosks?
The platform measures both zone traffic and direct interaction. That means you’ll know how many people walked by, paused, engaged - or didn’t - and why.
Is the data GDPR-compliant?
Yes. All footfall and session data is captured anonymously using cloud-based cameras and processed securely within GDPR-ready infrastructure.
Will this help with content A/B testing?
Definitely. You can use smart links and dynamic content tools to test different campaigns and track performance per store, product, or region.
Can I connect kiosk engagement to sales?
Yes. By integrating with your POS system, you can correlate kiosk interaction with purchase activity to measure ROI and optimise future campaigns.
