Reach out to us!
Start your AI journey today and let us help you understand your business better. Send us an email or book a meeting with one click!
Reach out to us!
Start your AI journey today and let us help you understand your business better. Send us an email or book a meeting with one click!
Summary
Running modern retail across multiple locations means managing complexity. Merlin Cloud’s Locations solution gives you a single, powerful view of your entire physical retail estate - from real-time footfall tracking and shopper behaviour to device uptime, campaign performance, and store performance metrics - all in one place.
Whether you manage 1 stores or 1000, this tool is your command centre for smart store operations and real-time retail data.
Data aggregation
Merlin Cloud’s retail analytics platform empowers you to track, measure, and compare performance across every store, region, or brand.
With cloud-based cameras, interactive kiosks, and our AI-powered dashboards, you gain instant access to the metrics that matter - from occupancy measuring and dwell time to POS analytics and offline customer journey mapping.
Integration
Each store becomes a data point, feeding into a unified view that helps retail leaders identify trends, manage risk, and improve outcomes in real time.
With the Locations dashboard, you can:
See which kiosks, cameras, or screens are online - and which need attention
Drill down into performance by store, region, or country
Track shopper engagement, purchase behaviour, and traffic analytics at each location
Analyse footfall counting patterns across different store types or campaign zones
capabilities
Region-specific tagging and filtering
Live sync for store content and campaigns
Hierarchical grouping by brand, geography, or tier
You’ll know:
How many people walked by vs. entered
Where they paused, browsed, and dropped off
Which campaigns or kiosks led to conversions
Whether you’re looking to improve shopper engagement, reduce operational overhead, or strengthen asset tracking and protection, the platform meets you where you are and helps move you forward.
Smart Stores
From tech show rooms to high-traffic grocery chains, today’s retailers operate across varied and often complex environments. Merlin Cloud’s retail analytics platform is built with this in mind. It adapts easily to different store formats, supports secure remote access, and can scale to manage hundreds - even thousands - of devices. With deep-learning cameras, accurate people counters, and cloud-based infrastructure, it’s engineered for modern retail challenges.
We have a friendly team of account managers who would love to answer any questions you have along with a complete knowledge base.
What is the Locations solution in Merlin Cloud?
It’s one of the capabilities of our centralised dashboard that lets you manage and analyse all your store locations, devices, and performance metrics in real time.
Can I view store performance by region or country?
Yes, the dashboard allows filtering by region, country, brand, and campaign — supporting global or localised retail analysis.
How does this help with measuring foot traffic?
Each location syncs with integrated cameras and traffic counters, giving you accurate footfall counting and entrance count data across all stores.
What kind of analytics can I expect per location?
You’ll see shopper journeys, dwell time, campaign engagement, store walk insights, POS analytics, and more - all location-specific.
Can I manage devices remotely through the Locations dashboard?
Yes. You’ll get live device status, remote content control, and instant issue alerts to maintain uptime across all stores.
How does this solution support store optimisation?
With deep analytics per store, you can improve store layout, optimize merchandising solutions, and boost ROI using real data.
Is the Locations tool secure and GDPR-compliant?
Yes. Merlin Cloud uses encrypted data transfer, cloud-based storage, and a fully GDPR-ready architecture. Data is stored in European or UK based data centres.
Will it help me reduce costs?
Yes. Real-time visibility helps reduce labor costs, prevent downtime, and improve campaign efficiency.
Who is the Locations solution best suited for?
It’s ideal for multi-location retailers, franchise owners, and enterprise operations teams looking for smart, scalable retail and technology solutions.
