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Start your AI journey today and let us help you understand your business better. Send us an email or book a meeting with one click!
Reach out to us!
Start your AI journey today and let us help you understand your business better. Send us an email or book a meeting with one click!
At MerlinCloud, We are capable of turning raw numbers into action - providing values to retail managers by optimising both customer flow and in store operations.
Summary
Unlock the full potential of your physical retail space with Merlin Cloud’s Product Zone solution - an AI-powered retail analytics platform that gives you unmatched visibility into how customers move, pause, and engage across your store.
From entrance count to in-store dwell times, our deep-learning cameras and integrated analytics help you map and optimise every part of the shopper journey. We can track who steps near your products and give unique counts per area or store or per product to gather truly in-depth analytics.
Modern retail success is no longer about foot traffic alone - it’s about understanding shopper behaviour, identifying friction points, and using real-time data to adapt in the moment. With Product Zones, you can track customer engagement down to the square meter, empowering your teams to make smarter decisions and deliver exceptional shopper experiences.
Traditional footfall counters tell you how many people enter your store. But that’s just the beginning.
With smart store cameras and cloud-based analytics, Product Zones let you draw specific areas around displays, kiosks, or high-value items. You’ll know not only how many people enter - but exactly where they go, how long they dwell, and which areas convert.
Each zone becomes a micro-metric in your store's performance dashboard. Combined with Merlin Cloud solutions for footfall tracing, kiosk zones, and retail analytics, you’ll see the complete picture - from street to store, aisle to checkout.
This retail integrated analysis connects your virtual queueing, content engagement, and even purchase behaviour with the physical environment. It’s like having a live, AI retail consultant in every location - constantly learning, adapting, and optimising in real time.
Data-driven store performance metrics
Visual proof of what boosts shopper engagement
Insight into dwell times, purchase activity, and offline customer journeys
Real-time alerts to help manage high-traffic zones or occupancy measuring challenges
This is not just shop analytics - it’s your roadmap to higher conversion and lower operational costs.
We have a friendly team of account managers who would love to answer any questions you have along with a complete knowledge base.
What are product zones in retail analytics?
Product zones are defined in-store areas tracked using AI cameras to analyse shopper engagement, foot traffic, and dwell times - offering granular insights into customer behaviour.
How can product zones improve store performance?
By identifying high- and low-performing areas in real time, product zones help optimize store layout, improve merchandising, and increase conversions.
Are product zones compatible with our current POS system?
Yes, Merlin Cloud supports POS integration and combines physical journey data with sales techniques retail for accurate ROI measurement.
Can I use product zones in multiple store formats?
Absolutely. Our cloud-based cameras and dashboard are built for scalability, working across mixed-use retail environments, showrooms, and pop-ups.
How do product zones support staff optimisation?
By analysing store traffic and dwell time patterns, you can match staffing levels to demand, reducing costs while improving service.
Do I need special hardware for product zone tracking?
Merlin Cloud supports deep-learning cameras and BYOD setups, so you can choose to use your own or purchase optimised hardware from us.
Can I measure shopper demographics with product zones?
Yes, when combined with our retail analytic platform, you can analyse shopper profiles to better tailor experiences and product sorting.
What kind of reports can I generate with product zones?
You’ll get access to real-time dashboards, zone comparisons, entrance counts, purchase behaviour tracking, and footfall analytics.
How do product zones affect visual merchandising?
By tracking how shoppers interact with displays, product zones inform merchandising solutions and help you make impactful, data-backed changes.
Is the Product Zones solution GDPR-compliant?
es. All data is anonymous, encrypted, and stored in isolated environments with GDPR-ready architecture.
