At the South Essex Business Expo, &Element used a custom interactive kiosk and ElementDash game to turn passing footfall into active conversations. More than 60 people entered to win the McLaren 2025 winning F1 LEGO set, creating a memorable stand experience that generated qualified leads and secured two new clients.
Project impact
Competition entries captured through ElementDash.
Worth of new business secured through lead capture at the expo.
Return on investment from the two experiences and our time.
Objectives
&Element needed a memorable way to stand out at the South Essex Business Expo, demonstrating its creative and technical capabilities while turning conversations with local businesses into measurable opportunities.
Build ElementDash: a fast, custom game that gave visitors a fun reason to come to the stand and compete.
Offer a £150+ McLaren LEGO set to drive participation and encourage visitors to enter their details.
Show &Element's ability to design, build and deploy bespoke digital products through the kiosk and game itself.
Capture qualified contacts and give the team a natural opening to discuss dashboards, creative technology and bespoke digital solutions.
Insights
At a busy business expo, &Element needed more than a brochure stand. ElementDash gave visitors an immediate reason to stop, play and see the team's creative and technical capability in action.
The McLaren LEGO prize made participation feel worthwhile, while the game created a relaxed opening for conversations about the digital tools &Element can design and build for other businesses.
Most importantly, the kiosk was not just promotional - it was proof. By creating a polished, interactive experience for its own stand, &Element demonstrated the kind of bespoke work clients could commission.
Campaign results
The South Essex Business Expo activation turned a custom game and prize draw into a focused new-business channel, capturing interest, starting conversations and converting engagement into client work.
Competition entries captured through ElementDash.
New clients secured from the expo.
Value of new client work secured.
Return on investment from a £2.6k activation.
The result was a £2.6k interactive expo activation that generated £24k in new business, proving that a well-designed experience can do more than attract attention - it can pay for itself many times over.
Outcome
&Element turned one interactive expo stand into £24k of new client work, showing that when your experience proves what you do, engagement becomes growth.
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