Some experiences ask for a tap. Others ask someone to move, and that's a harder moment to walk past. Physical games turn a stand into something people can see happening from across the room.
what it does
01
Choose the challenge
Ball skill, reflex, or full-body reaction formats, built around what fits your space and audience.
02
We deploy the hardware
Camera or sensor-based kiosk setup, configured and branded for your stand or store.
03
Players compete, a crowd forms
A live leaderboard and visible gameplay draw a crowd, and every play captures an opt-in lead.
why it works
A screen game gets played by the person standing at it.
A physical game gets watched by everyone around them too, and that crowd is what turns one player into the next ten. The visible effort also makes the moment worth remembering, and worth talking about afterwards.
4x
More qualified leads captured than static signage, consistent with other Merlin Cloud game formats
what's included
01
Motion and sensor input
Camera or sensor-tracked gameplay, no controller or touchscreen required to play.
02
Live leaderboard
Real-time rankings keep the crowd watching and competing.
03
Custom branding
Every screen, prize and playing surface carries your campaign's look.
04
Lead capture built in
Contact details are collected as part of play, not a separate form.
where it fits
Sport activation
Stadium concourses and fan zones where a physical challenge draws a crowd fast.
Retail launch events
Give a store opening something people can see happening from across the floor.
Exhibition stands
Out-compete every neighbouring stand by being the one people are actually watching.
case studies
experiences
People don't stop for brochures. They stop to beat a score. A quick, competitive game on a kiosk or stand holds attention long enough to bank a lead, not just a glance.
Explore this experience
A good quiz does two jobs at once. It teaches someone about your brand and it gives you a reason to ask for their details afterwards.
Explore this experience
Every visitor becomes a channel. A branded photo booth keeps working for you long after they have left the stand.
Explore this experience
A shopper left to browse a wall of options often leaves with nothing. A guided discovery journey gets them to the right product instead.
Explore this experience
Visitors get answers on their own schedule, and your team stops repeating the same directions to a hundred people a day.
Explore this experiencecommon questions
Enough clear floor space for someone to move safely, typically a stand footprint or a store corner rather than a tight aisle. We'll advise on layout during setup.
