Philips Personal Health partnered with Merlin Cloud to create more engaging, data-driven retail experiences across its European store network.
Digital signage, interactive touchscreens and footfall analytics helped attract customers, improve product discovery and provide greater insight into in-store behaviour.
Project impact
Stores digitised across the European network.
Countries deployed across, with content localised and approved per market.
Digital devices installed, from interactive touchscreens to footfall cameras.
The story
In highly competitive retail environments, Philips needed to stand out alongside established brands while giving customers more reasons to engage with its products.
Merlin Cloud helped transform stores into interactive destinations through digital signage, touchscreen experiences and integrated customer analytics.
Touchscreens gave customers access to demonstrations, reviews, videos and detailed product information.
Digital signage created more prominent, engaging product experiences designed to attract passing customers.
Headcount and footfall cameras provided real-time insight into movement, dwell time and areas attracting the greatest attention.
More than 240 devices were deployed across 160 stores, with content delivered in 26 languages across 20 countries.
Insights
Stores featuring advanced digital signage experienced four times more foot traffic than stores without it.
Touchscreens allowed customers to explore products in greater depth rather than relying solely on traditional displays.
Footfall and headcount analytics helped Philips understand how customers moved through stores and which displays generated the most attention.
Combining engaging digital experiences with real-world behavioural data allowed store layouts and product displays to be continually refined.
Performance
The combination of interactive technology and real-time analytics gave Philips greater visibility into both customer engagement and commercial performance.
Increase in sales over three months.
More foot traffic in digitally enhanced stores.
Languages deployed across 20 countries.
The resulting data enabled Philips to make more informed decisions around store layouts, product placement and customer experiences.
Outcome
A connected digital retail experience transformed 160 stores across 20 countries, combining interactive product discovery with customer analytics to increase footfall, improve engagement and contribute to $165k in additional sales over three months.
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