Philips DA used interactive kiosks and customer analytics to create more engaging in-store experiences, understand shopper behaviour and optimise product placement across major European locations.
Project impact
Interactive devices deployed across major European locations.
Increase in user interactions following deployment.
People tracked over six months.
The story
In competitive urban retail environments, Philips DA wanted customers to engage more deeply with its products while gaining a clearer understanding of how people behaved inside stores.
Merlin Cloud combined interactive kiosks with headcount and footfall technology, giving customers richer product experiences while providing the brand with real-time behavioural data.
Touchscreens allowed shoppers to explore product details, reviews, videos and demonstrations.
Headcount and footfall cameras measured customer movement, dwell time and engagement across different areas.
Interaction data revealed which products attracted the most interest and how customers engaged with individual displays.
The dashboard gave teams the evidence needed to refine layouts, promotions and product positioning.
Insights
Kiosks positioned at the front of stores generated three times more interaction, demonstrating how placement can directly influence customer behaviour.
The deployment resulted in a 34% increase in user interactions, creating more opportunities for customers to explore products.
Tracking dwell times and product interactions helped identify the areas and products receiving the greatest attention.
Real-time insight gave Philips DA a stronger basis for adjusting product positioning and promotional activity.
Campaign results
Merlin Cloud gave Philips DA visibility into how customers moved through stores, which products they interacted with and where engagement was strongest.
Increase in user interactions.
More engagement with front-of-store kiosks.
People tracked over six months.
The findings enabled the brand to make more informed decisions around product placement, store layouts and future campaigns.
Outcome
Interactive kiosks and behavioural analytics gave Philips DA a clearer view of the customer journey, increasing interactions by 34% and revealing how placement could drive up to 3x greater engagement.
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