A series of interactive experiences helped Houchins introduce its expanded corporate offer to businesses across Essex, turning the launch into an engaging way for guests to explore the venue, discover hosting options, and imagine their next event.
Project impact
Years hosting weddings and events at Houchins.
Years of Houchins history and heritage.
Interactive experiences bringing the corporate launch to life.
Objectives
Houchins needed an engaging way to introduce local businesses to its new corporate-events offer, showcasing the venue while creating reasons to explore, participate and start conversations.
Use a locally themed quiz, featuring sport, Essex and Houchins questions, to give guests a fun reason to engage.
Invite entrants to share their details for the chance to win an overnight glamping getaway for up to six guests, including three luxury tents and a private sauna session.
Create a freestanding touchscreen kiosk where guests can explore Houchins corporate hosting options, spaces and event possibilities at their own pace.
Use each interaction to reveal what guests are interested in, giving the Houchins team a natural opening to discuss their next corporate event.
Insights
Houchins needed the corporate-launch event to feel like more than a venue tour. The quiz gave local businesses a fun, low-pressure way to engage, with questions spanning sport, Essex and Houchins itself.
The glamping getaway prize gave guests a valuable reason to enter and share their details, an overnight stay for up to six people across three glamping tents, plus an hour in the sauna.
Alongside the quiz, a freestanding touchscreen kiosk made the full Houchins offer easy to explore, helping guests discover corporate spaces, hosting options and what their own event could look like.
Performance
The launch turned Houchins' expansion into an interactive discovery experience, combining a prize-led quiz with a self-serve venue guide to create engagement and start conversations.
Interactive experiences, quiz and touchscreen venue guide.
Glamping tents included in the overnight stay.
Contact details collected through the quiz.
The result was a corporate launch that gave guests a clear reason to participate, explore the venue and picture Houchins as a place for their next business event.
Outcome
Houchins showed that launching a new offer is more than telling people it exists, it's giving them a reason to explore, participate and picture themselves there.
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