Samsung SmartThings turned a complex connected-home ecosystem into a personalised, hands-on retail experience. Visitors could build a version of their home, explore compatible devices and see how SmartThings supports energy saving, home control, security and household management - then continue their journey in the app.
Project impact
Personalised homes generated in our tablet and mobile experiences.
Countries deployed to across European stores in multiple languages.
Partner devices integrated, including Ring, Philips Hue and IKEA.
Objectives
Samsung needed a clearer way to show how SmartThings connects everyday devices into one simple ecosystem - helping retail visitors move from curiosity to a personalised, app-ready experience.
Let visitors build their own household by selecting their home size, rooms, devices and the people who live there.
Show how Samsung devices and 45 partner integrations can work together across Energy Saving, Home Control, Security and Household Management.
Use an interactive tablet demo and QR hand-off to take visitors directly from the experience to the SmartThings app download.
Deploy through Merlin Cloud to capture real-time engagement data across stores, markets and devices.
Insights
SmartThings needed to make a broad connected-home ecosystem feel immediately relevant. Letting visitors build a version of their own home - by selecting rooms, household size and devices - turned product education into a personal experience.
Rather than presenting integrations as a long list of brands, the experience showed how devices work together in real-life situations: saving energy, managing the home, improving security and simplifying everyday routines.
The tablet-to-mobile hand-off made the journey actionable. A QR code took visitors from the in-store demo to the SmartThings app, while Merlin Cloud captured real-time engagement data across every deployment.
Campaign results
The experience made SmartThings easier to explore, easier to understand and easier to continue using after the store visit - turning passive browsing into personalised connected-home journeys.
Personalised homes generated.
Countries deployed to.
Partner integrations explored.
SmartThings pillars brought to life.
The result was a scalable retail experience that helped Samsung demonstrate the full value of the SmartThings ecosystem, while giving customers a clear next step into the app.
Outcome
SmartThings turned connected-home technology from something people are told about into something they can build, explore and take home with them.
Case Studies
