A day-to-night interactive experience that helped visitors discover the new collection, build their perfect outfit, and create branded content to share beyond the SoHo store.
It turned four days of pop-up programming into lasting customer engagement and valuable first-party data.
Project impact
Days of community-led programming in SoHo.
Interactive experiences, Fashion Match and Photo Booth.
Oner Active pop-up in New York.
Objectives
Oner Active wanted its four-day SoHo pop-up to do more than introduce a new collection, it needed to create a memorable reason for its community to participate, discover products and share the experience beyond the store.
Help visitors explore outfits, colours and combinations with Fashion Match.
Use Fashion Match during the day and a branded photo booth at night to keep the pop-up fresh throughout the programme.
Collect opted-in visitor details and product preferences to support future customer relationships.
Give guests a branded photo to receive and share, turning an in-store visit into social content for the Oner community.
Insights
For a brand built around community, the pop-up needed to be more than a place to shop. Fashion Match gave guests a quick, playful way to discover the new collection and find combinations that suited them.
The day-to-night format kept the experience relevant throughout the programme. Product discovery created a practical reason to engage during the day, while the photo booth turned evening visits into a social, shareable moment.
By collecting contact details and outfit preferences as part of the experience, Oner could turn pop-up participation into useful first-party insight, without disrupting the guest experience.
Performance
Oner Active's first New York pop-up became a community-led retail experience, combining product discovery, content creation and personal interaction in one SoHo space.
The activation gave visitors a reason to stay longer, explore the new range and leave with a branded moment they could share beyond the store.
Days of programming in SoHo.
Interactive experiences, day to night.
New York pop-up for Oner Active.
The result showed how a pop-up can become more than a launch, it can create community, generate content and build a stronger customer relationship from the very first interaction.
Outcome
Oner Active showed that a pop-up can be more than a place to shop, it can bring a community together, make product discovery personal, and turn every visit into a branded moment worth sharing.
Case Studies
