Self-service wayfinding for Oxford Innovation's business centres

Reception teams across Oxford Innovation's business centres were spending a significant part of their day answering the same wayfinding questions, taking attention away from tenants and higher-value visitor needs.

Reduce pressure on reception

Let visitors check in and find directions themselves, freeing reception staff to focus on tenants and more complex enquiries.

Make every centre easy to navigate

Give visitors, couriers and meeting guests clear directions to the right floor, office or meeting room as soon as they arrive.

Keep information current

Ensure opening hours, tenant directories and daily event information stay accurate and up to date without manual reception effort.

Deploy consistently across the network

Roll the same self-service experience out across multiple centres, adapted to each building's own layout and branding.

A simple check-in and wayfinding flow was enough to resolve the vast majority of visitor questions without staff involvement, freeing reception teams to focus on higher-value interactions with tenants.

Keeping the kiosk's directory and information genuinely current — rather than a static noticeboard — was what made visitors trust it enough to use it instead of asking at reception.

Rolling the same core experience out across multiple centres, with local layouts and branding, made the self-service kiosk feel native to each building rather than a bolted-on general system.