An AI-powered styling experience that turns product discovery into a personalised, shareable moment. Customers can explore more of your range in seconds, visualise themselves in the look, and leave with a reason to enquire, share and come back.
Project impact
Countries deployed to, with 4 flagship stores.
Outfits available to try on.
Social shares in 60 days.
Objectives
BOSS wanted to launch BOSS Members with a flagship experience that made its wedding-season range more discoverable, more shareable and more memorable.
Let customers explore 40+ suits and dresses, then see themselves in a chosen look in seconds.
Transport each customer from the shop floor to a Mediterranean wedding setting, complete with a personalised AI-generated fashion video.
Use a mobile version to bring virtual styling to customers across Europe, without requiring a kiosk in every location.
Give every customer a QR code or link to share their video, growing the Upgrade Your Look campaign across social.
Insights
Giving customers an instant way to see themselves in the range removed the friction from product discovery. Instead of trying on outfit after outfit, they could explore 40+ looks in seconds and quickly find a style worth enquiring about.
The experience worked because it went beyond a virtual try-on. The Greek wedding setting and AI-generated catwalk video turned a product interaction into a personal story customers wanted to keep and share.
By pairing flagship kiosks with a mobile experience, BOSS extended the campaign beyond its core locations. Customers across Europe could join the Upgrade Your Look campaign and share their look directly to social.
Performance
BOSS turned a seasonal product range into a premium, interactive experience, helping customers visualise their perfect Mediterranean wedding look and giving them a reason to engage more deeply with the brand.
The experience connected virtual styling, product exploration and social sharing in one journey, creating stronger purchase intent while extending campaign reach beyond the store.
Flagship locations activated.
Increase in outfit enquiries.
Social shares in 60 days.
By pairing flagship kiosks with a mobile experience deployed across 23 countries, BOSS extended the Upgrade Your Look campaign far beyond its core locations.
Outcome
BOSS took Upgrade Your Look from a flagship-store activation to a personalised mobile styling experience across 23 countries, giving customers a shareable way to discover their perfect Mediterranean wedding look.
Case Studies
